Tricia Smith · Founder of The Jule Group®
I have sat in the chair.
I bring current organizational leadership thinking, lived experience as a nonprofit Executive Director, and years of hands-on work inside AI tools.
Residing in Greater Seattle, serving clients nationally.

The work behind the work
I stepped into nonprofit leadership with my eyes open. It still changed my view.
I thought I understood what it meant to be an empathetic, driven leader and an experienced consultant. Then I became an Executive Director.
I built budgets, raised money, hired people, answered to a board, and carried decisions into dinner, weekends, and the hours when my family had every right to expect me back. The organization did good work. I also saw how easily an operating model can consume every ounce of time one capable leader has and still ask for more.
People love this work. That love has been treated like a substitute for adequate pay, staffing, and operating support for too long. It cannot carry an organization by itself. Leaders have families, bodies, interests, and lives outside the mission. No community is served by a model that uses up the person responsible for holding it together.
Part of my work is helping clients and the broader nonprofit community rethink what one person and a small, fragmented team can reasonably carry. The answer is not more encouragement to keep pushing. It is clearer operating decisions, useful systems, enough support, and room for leaders to lead.
My recently completed master's in Organizational Leadership is grounded in current working philosophies. Two decades supporting over a dozen industries lets me bring in lessons from publicly traded companies, private businesses, startups, and mission-led organizations without pretending those environments are identical.
I have worked inside AI tools since 2022. I am not interested in selling the tool as an answer to every problem. I teach leaders how to decide what belongs in the tool, what needs a boundary, and what still needs them fully present.
Speaking and teaching
Rooms that trust me with the subject.
What keeps me current
The sources I return to before I advise you.
AI moves too quickly for one course or one voice to be enough. I keep a short list of reporting, practitioners, and leadership thinkers in regular rotation.
The Artificial Intelligence Show
Paul Roetzer and Mike Kaput · Weekly context on what changed and why it matters.
ListenThe AI Daily Brief
Nathaniel Whittemore · A compact read on the news and debates shaping AI.
ListenLeveraging AI
Isar Meitis · Applied business use cases and practitioner conversations.
ReadCo-Intelligence
Ethan Mollick · A useful starting point for thinking with generative AI.
ReadThink Again
Adam Grant · A reminder that strong leadership includes revising what we believe.
ReadDare to Lead
Brené Brown · Language for courage, responsibility, and difficult conversations.
One conversation
Bring the workflow that keeps following you home.
I can spend thirty minutes looking at where the work is heaviest and what may help you carry it differently.
Book a free Discovery Call
